About Metaforms

Every great business starts with a question

Will people want this? Who's our real customer? What should we build next?

A black and white photo of an airplane flying in the sky.

Our world view

For decades, only the world's largest companies could afford real answers. Market research cost hundreds of thousands of dollars. Took months. Left everyone else guessing.

Meanwhile: startups failed, small businesses guessed wrong, entrepreneurs built products nobody wanted.

Not because they lacked vision, but because they lacked insights.

We think that's insane.

So we're fixing it

Metaforms is AI infrastructure that gives market research agencies superpowers.

When agencies can deliver insights 10x faster, something magical happens: research becomes accessible to everyone who needs it.

The startup validating their first idea. The small business entering a new market. The founder who just wants to know if they're building something people actually want.

They deserve the same quality insights as any enterprise. Now they can get them.

Our backstory

We didn't start here. In 2022, we were trying to find product-market fit

(Ironically, without access to deep market research).

Then we noticed something: among our users, traditional market research agencies were going absolutely wild for our tech.

We dove deep into their world. Met survey programmers (yes, that's a real job). Watched projects take weeks that should take hours. Saw brilliant agencies turning away smaller clients because they simply couldn't scale their manual processes.

The lightbulb moment: These agencies weren't dinosaurs afraid of disruption. They were experts sitting on decades of knowledge, desperate to help more businesses but constrained by their tools.

We could fix that.