
Company News
Metaforms raises $9M to give market research agencies their own AI workflows
7 min read
Survey programmers already use Co-Pilot to turn a 20–40 hour project into a 3–4 hour one. Agentic Survey Programmer takes the step-by-step managing of that workflow off their hands too.
Divesh Sood
2 min read

For the past year, thousands of survey programmers have used Metaform's Co-Pilot to transform typical 20-40 hour programming projects into 3-4 hour tasks. They upload questionnaires, prompt the AI to generate code blocks, and review the results.
Simple. Powerful. Four of the top 20 global research agencies now rely on it for over 4,000 surveys monthly.
But every breakthrough reveals the next challenge.
We kept hearing the same feedback: "The Co-Pilot is brilliant, but I'm still managing every step: Generate five questions. Create quota sheet. Sync to Decipher. Fix errors. Repeat."
Agentic Survey Programmer addresses this workflow management overhead.
While the Co-Pilot waits for your commands; Agentic Survey Programmer handles routine decisions independently. It reads your questionnaire, determines the logical sequence of tasks, and executes the entire programming workflow autonomously.
When it generates code, it immediately syncs to Decipher. When it encounters errors, it debugs them. When it identifies a MaxDiff question, it pulls in the necessary files.
You intervene only when your expertise is genuinely needed.
Let's walk through a real example: a gaming console study with quotas, screening logic, and termination conditions.
You upload the questionnaire. It could be a Word doc with blue highlighted programming notes, a PDF with tables, or an Excel file with color-coded instructions. Agentic Survey Programmer handles any format.
Without any prompting, Agentic Survey Programmer:
Without any prompting from you, it generates the complete dropdown with all age values, implements the termination logic, and creates the hidden YOUTH variable with appropriate quota punches.
The panel shows you everything:
Moving through the survey, Agentic Survey Programmer encounters Q7's hidden respondent classification:
It parses these complex conditions, creates the hidden variables, and implements the classification logic—all while you simply observe.
In the "Shop qualification and Experience Trigger" section, something interesting happens. The Tasks panel shows:
Agentic Survey Programmer encountered an error, diagnosed it, attempted fixes, and kept trying until the code worked—all autonomously. You didn't write a single prompt to fix it.
The gaming console study would typically take a full day to program manually. With Agentic Survey Programmer, the AI handles the entire workflow in under an hour while you focus on what actually matters: ensuring the business logic matches client intent.
The idea isn’t to replace programmers—it's about respecting their expertise.
Agentic Survey Programmer is currently in limited release with select Metaform customers. We're rolling it out gradually to ensure stability and gather feedback.
If you're interested in evaluating Agentic Survey Programmer for your team, schedule a demo. We'll use one of your actual questionnaires to show realistic performance on your specific use cases.
Run better research,
faster, with work your
team can review and trust.
Book a call